OUR FOUNDER

OUR FOUNDER

In her 20+ year marketing career, Jarmila Yu has worked at a senior level in some of the world’s largest brands as well as helping much smaller ones grow dramatically.

Her tireless commitment has seen her make a substantial difference to firms ranging from small start-ups through SMEs to BlueChips.

She has successfully worked with shoestring start-up marketing budgets and managed multi-million dollar ones, consistently delivering significant and measurable business results.

Her relentless passion for marketing is combined with immense experience that has resulted in a comprehensive range of professional accreditations and a vast network of high level industry partners.

Working now as a Consulting Chief Marketing Officer has allowed her to offer that skill and knowledge to start-ups and ambitious SMEs that are not yet in a position to take on a full-time CMO. It also allows her to help inspire and coach the incumbent marketing teams so that they can grow and develop as much as the companies they work for.

She lives and breathes marketing and will supercharge the marketing of any client who is receptive and responsive.

Her Experience

  • Country, European and Global Roles
  • Managing Marketing and Sales
  • Marketing to B2B (SOHO/SMB/ENT – IT, LOB & C’Suite) & B2C
  • Shoe-string to $Multi Million Budgets
  • Collaborating with Founders, MD’s, GM’s and Sales Leaders
  • In Pre-IPO Start-ups, SME’s and BlueChips
  • In Brand Leaders and Challenger Brands
  • In the Channel and Supporting the Channel
  • Awards Judge for B2BMarketing UK
  • Speaker Promoting Marketing Careers
  • Mentor for the Direct Marketing Association

Her Accreditations

  • Top 100 Most Influential CMOs (Richtopia)
  • Chartered Marketer (CMktr)
  • Fellow of The Chartered Institute of Marketing (FCIM)
  • Fellow of The Institute of Direct & Digital Marketing (FIDM)
  • Member of The Direct Marketing Association (DMA)
  • Member of The UK B2BMarketing Leaders Community UK
  • Member of the Institute of Directors (MIoD)
  • Member of The Federation of Small Business (MFSB)
  • Member of The Surrey Chambers of Commerce

Her Impact

Building, managing and developing marketing functions, coaching their execution. She takes teams from ‘‘Zero to Good’’ and from ‘‘Good to Great’’ FAST.

Her Results

Strategies/Campaigns/Programs deliver brand awareness, demand and customer/channel loyalty; demonstrating innovation, cut-through and positive transformational change. FAST.

Her Philosophy

BE BOLD. BE BRAVE. BE DIFFERENT.

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