OUR ASSOCIATES

OUR ASSOCIATES

Where client engagements require additional specialist skillsets, a simple boost of execution bandwidth or even temporary cover, YUnique Marketing pulls in smart resources from our Associate team to get you the best support.

We only work with specialists in their field. Those that are forward thinking and dynamic. That share our passion, and team with us to deliver innovative, integrated sales-aligned marketing. That focus on delivering measurable results and ROI that grows business for our clients.

They work to our exacting standard of excellence and are available as and when you need them.

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Bruce McKinnon – Consulting Brand Strategist

Bruce develops brand strategies for technology, software, mobile and financial services clients in Europe and the US.

Bruce has worked in brand marketing for 30 years and passionately believes the right brand strategy is the most effective tool a client has to deliver its mission – and it can be the best way customers can engage in that mission.

He has worked with a range of brands including Orange, Blue Yonder, AXA, KDDI Telehouse and Three.

He holds an MBA from Cranfield School of Management and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.

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Andy Simpson - Consulting Digital Director

Andy helps clients and brands differentiate themselves in a crowded marketplace by understanding their Digital Marketing Maturity, reviewing their digital strategy and most importantly by identifying who their current and future customers are.

The knowledge and expertise gained over the past 15 years across several industries gives him the ability to fully understand the digital pains and pressures within a business and build effective integrated digital strategies to stay on top of the market and to be as flexible and innovative in their marketing approach as possible.

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Alpa Shingadia – Consulting Business Growth Director

Alpa works with clients who need help with sales strategy, business development and business advice.

Having successfully run several businesses in the past, there is no aspect of growing and developing a business she has not mastered in the last 15 years.

Alpa is a charismatic, experienced  and energetic sales/business growth director with a proven track record of consistently winning high levels of business within a competitive market place.

She has a first-rate track record of performance and commitment as well as being able to deliver business value to both the sales operation and the customer.

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Emma Hewage - Consulting Marketing Director (B2B)

Emma builds integrated marketing strategies for technology, media and publishing clients.

She works with stakeholders at all levels to map out the territories which the business can credibly own and then to create a plan to execute against this holistically using the full marketing mix – from executive thought leadership to email nurture; large to small scale events; blogs to social posts and even internal communications.

Commercially minded and action oriented, Emma draws from ten years’ experience in-house at Microsoft and LinkedIn and twenty years’ experience of storytelling.  She specialises in start-up teams and marketing transformation.

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Matt Fincham – Consulting PR Director

Matt is a highly experienced media and communications professional who will help your company get the coverage and profile it needs.

He is a member of the Chartered Institute of Public Relations with over twelve years’ experience.

Matt has worked extensively in B2B technology and with agencies representing brands like IBM, EE and salesforce.com on projects including cloud, SaaS and mobile. He has also worked in general business and corporate PR and thrives on the challenge of finding and exploiting the intersection of what a client wants to achieve and what a journalist needs to make a story.

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Lindsey Hoyle – Consulting Marketing Director (B2C)

With almost 20 years of omni channel experience in B2C Marketing and Buying, Lindsey is adept at helping companies identify areas for growth, maximising both in-market and new opportunities.

Her knowledge of consumer goods markets and strategic marketing experience enables her to deliver a valuable set of insightful recommendations and options which are thoughtfully constructed and uniquely tailored to each client.

Driven by a passion for what she does, Lindsey believes in communicating and disseminating plans in plain English to ensure everyone understands their role when bringing a strategy to life. Lindsey specialises in growth acceleration and turnaround situations covering product management, NPD, buying, merchandising and the full marketing mix for consumer brands and retailers.

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