OUR WHY AND CSR

When I was managing marketing support for 250 IBM business partners, I became acutely aware of the need for SMEs to access strategic marketing thinking to support their growth.

Working with many other businesses since, it was also apparent that marketing personnel were often not achieving their potential due to a lack of senior marketing leadership and the coaching and development that brings.  

 I founded YUnique Marketing because I identified a gap in the market for CMO-led marketing services made accessible to SMEs.”

Jarmila Yu, Founder of YUnique Marketing Ltd

 

At YUnique Marketing we are passionate believers in highlighting the essential role that effective marketing strategy has in any successful company.

The big picture for our business is to provide the CMO Advantage to the SMEs that are the backbone of UK PLC, enabling them to prosper, as that will create better, more rewarding jobs and drive economic growth.

YUnique Marketing places CSR at the heart of its mission.

We actively encourage remote working for all of our Associates and always try to source local agencies and suppliers where possible, hence helping to sustain our local economy and jobs and reducing the environmental impact of unnecessary travel.

We also get involved in a variety of not-for-profit projects, many of which tie into the UN Global Goal for Sustainable Development we support:

#8: Decent Jobs and Economic Growth For All.

Firstly, as a company, we support SATRO, which is an educational charity and social enterprise which has been working with young people in Surrey and the South East for over 30 years.

SATRO provides real-life experience of all aspects of the working world, particularly in Science, Technology, Engineering and Maths (STEM) through a diverse and challenging range of programmes. They work closely with schools, businesses and volunteers to inspire young people (over 450,000 at the last count), fuelling their passion and enthusiasm for their future careers.

Our Founder, Jarmila Yu is actively involved on the Board of Advisers at Royal Holloway University of London’s School of Management, where she supports the Head of School on a range of topics that shape the strategic direction of the department. She also acts on occasion as a guest lecturer and as a mentor to students, particularly those seeking to move into careers in marketing or communications.

She is also involved with a local school, LVS Ascot, on the board of their World of Work Group. It works directly with the school’s Principal to organise careers events and provide content and personal network connections supporting the school’s initiative to influence a smoother transition from education to work for their pupils.

As a Fellow of the Chartered Institute of Marketing, she supports the CIM as a mentor in its mentoring program, helping to advise and guide the next generation of marketers.

Through being known as a Fellow & Ambassador of the IDM, Jarmila was also invited to join the Data and Marketing Association (DMA)’s Mentor community and support the DMA Group’s mentoring initiative.

Jarmila also serves on the Corporate Engagement Board at Battersea Dogs & Cats Home. Supporting Battersea is close to her heart as over the years she has adopted two dogs from them. Her role sees her providing strategic guidance on marketing and partnerships towards increasing the engagement of corporate businesses with the home to drive up levels of funding.

More locally, she has been instrumental in getting a local Dementia Action Alliance established in the three village area she lives in, in Surrey Heath. It has been set up to help raise the awareness in businesses of what dementia is, what simple steps businesses can take to become Dementia Friendly, and help signpost those living with dementia to Dementia Friendly businesses.

Both Jarmila and Business Development Director David Yu have been committee members of their local business association for a number of years now. It is a not-for-profit association run by local business owners to connect local businesses with the local community and to fund events and foster relations between the businesses, the community, including schools, and local government.

 

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