Our extensive past experience working in senior level marketing for small, medium and large brands, including Datapoint, IBM, Intermedia, Kaspersky and Kenexa, laid the foundations for us to deliver exceptional Consulting Chief Marketing Officer services for Start-ups, High-growth SMEs and Challenger Brands.
We are experts at getting the best marketing performance out of teams; working with business leaders, supporting direct sales teams and channel teams, collaborating with strategic alliances, as well as managing and directing internal marketing resources and external marketing agencies.
Over two decades worth of marketing technology and business services to both IT and Line of Business, up to and including the C’Suite has forged an unsurpassed breadth of industry landscape knowledge.
This has also naturally developed a comprehensive and valuable network of industry contacts, including many at the highest level.
We have both the “what” we know as well as the “who” we know.
Here is what some of our clients say about us:
“Jarmila is a great marketer, full of creative ideas and a pleasure to work with. She has done a fantastic job of building the Contego brand and putting us on the Regtech map. Having retained her CMO services, we set her multiple objectives of managing the brand, building a lead generation engine, and coaching the internal team. She quickly understood the business, identified requirements and developed a sales-aligned strategy. We’ve built up a steady flow of good quality incoming leads, and raised our profile in several key target audiences, including the investor community.”
Richard Ingles, Head of Client Development, Contego Fraud Solutions Ltd
“Jarmila is a talented marketing leader who has deep expertise in B2B technology marketing, strong business acumen and is a strategic contributor. I engaged her to support me post an acquisition of a company that had limited marketing resources and no executable plan. From the initial briefing it was clear that Jarmila ‘got it’ and had the style, breadth and depth of experience needed. Her domain knowledge of the technology landscape is expansive and she was key in developing a fully integrated marketing plan, hiring and coaching the in-house marketing team and moving the plan in to execution. Jarmila is professional and brought a potent mix of creative and analytical capability and applied marketing best practice disciplines. She is a good communicator and provided clear value to the business and the marketing team.”
Jonathan Barrett, former SVP & General Manager Europe, Ensono Limited
“Jarmila joined Blue Yonder in June 2017 as interim CMO. Since her arrival, Jarmila has done an outstanding job in delivering tangible improvements from our marketing activities and optimising the cost base. She has effectively managed relationships with external agencies across several geographies and her leadership skills have been key to further improving the execution capability of our team. I can highly recommend Jarmila to any SME tech company seeking strategic marketing support and aiming to extract more value from their marketing spend.”
Adam Conlon, Chief Financial Officer, Blue Yonder GmbH
“As the Vice President of EMEA Marketing for my territory, and having to oversee the acquisition of a marketing function from a key company into JDA Software, I immediately recognised I could rely upon Jarmila and viewed her as a trusted partner who is very experienced in handling complex merger and acquisition scenarios from a marketing perspective.
She efficiently and swiftly managed the transitioning of the marketing function to my team, which left me free to focus on the overall marketing strategy for the territory as a whole.
She also skilfully managed all the external agency negotiations and was particularly masterful at adapting the existing marketing plan to rapidly changing budgetary parameters, maintaining continued provision of services throughout the integration transition period. Her professionalism and expertise were self-evident and I can confidently recommend her to any company that is facing complex marketing management scenarios.”
Mette Krogh, Vice President EMEA Marketing, JDA Software Group, Inc.
“I would like to thank Jarmila Yu and her team at YUnique Marketing for their help in designing my website www.phyllishan.com and rebranding my business, Han & Associates. They are professional, friendly and good at what they are doing. They take great care and attention to ensure that the website and branding reflect the unique services we provide and the approach we take to assist our clients.
I am very happy with the final result and highly recommend them to anyone who is considering branding and rebranding.”
Phyllis Han, Managing Director, Han & Associates Limited
“In four short sessions, Jarmila showed me how to build up our brand, polish our pitch and put together a series of marketing messages to help us expand our business. Invaluable advice and support – thank you!”
Susan Wallace Executive Director at Bruce Wallace Associates Limited
So, how can we help you?